# Excited
 
> Excited is a digital product design agency founded in 2018, providing UI/UX product design, Webflow website production, and branding, illustration and motion design to tech startups and enterprise teams. The team is based in Ukraine and works with clients in 20 countries.
 
Excited has completed 100+ projects, reached 15M+ users through its design work, and collected 30+ design awards including Red Dot, iF Design Award, Webby, Lovie, German Design Award, Awwwards and CSS Design Awards. It works as an embedded design partner rather than a per-deliverable vendor, and takes on only a few projects at a time.
 
## Company
 
- **Name:** Excited (also referred to as Excited Agency). Domain: excited.agency
- **Type:** Independent digital product design agency — UI/UX product design, web production, branding and motion
- **Founded:** 2018 — 8 years in business
- **Based in:** Ukraine, Eastern European Time (UTC+2/+3), working across European, Middle Eastern and North American time zones
- **Team:** Product designers, motion designers and brand designers, led by the two co-founders
- **Scale:** 100+ projects delivered, 15M+ users reached, 30+ design awards
- **Clients in 20 countries:** USA, Canada, UK, Germany, Sweden, Norway, Switzerland, Finland, Italy, Romania, The Netherlands, Ukraine, UAE, Saudi Arabia, Kuwait, Bahrain, Egypt, Singapore, Australia, New Zealand
- **Industries served:** AI and SaaS, fintech, insurtech, healthcare and telemedicine, Web3 and blockchain, CRM, fitness and wellness, e-commerce, marketplaces, HR and staffing, travel and leisure, civic tech
- **Community:** Excited runs a regular series of free design lectures and streams for the design community (recent topics: AI for product designers, code for designers, design systems in Figma, accessibility, UX writing), launched a free design academy for beginners in Ukraine, and was the main sponsor of the Dysarium 2024 design conference.
- **Values:** *Be a pro* — quality work, clear communication, continual growth, result-oriented approach. *Carry the ball* — responsibility and partnership. *Be aboveboard* — an ethical environment, no political games or double-dealing. *Be Excited!* — design as a passion, not just a job.
 
## Working with Excited
 
- **Engagement models:** A dedicated design team embedded in the client's team, with a monthly allocation of designers; or a monthly retainer for ongoing design support. Both are continuous partnerships rather than one-off deliverable handoffs.
- **How the team works:** Proactive collaboration — the team immerses itself in the product instead of taking orders. Agile and feedback-oriented — fast iterations, continuous testing, regular feedback. Prototypes over presentations — real, functional products rather than slides and static mockups. Product dedication — only a few projects run at a time.
- **Typical durations, as published per project:** brand identity from 1 month; a mobile app, marketing site or MVP from scratch typically 2–4 months; platform partnerships often run for multiple years (Xilo since 2020, Verida since 2019).
- **Design and build stack:** Design systems documented for handoff (100–335 components on recent platform projects, 8px grid); websites built and shipped in Webflow by the same team that designs them.
- **Deliverables across services:** user research, competitor and market research, UX audits, user journeys, lo-fi wireframes, high-fidelity prototypes, UI/UX design, responsive design, usability testing (moderated and unmoderated), design systems and documentation, UI kits, Webflow development, custom illustrations and animations, brand identity and guidelines, marketing materials, motion graphics.
- **Best fit for:** tech startups and enterprise product teams building or rebuilding a software product — SaaS and AI platforms, fintech and insurtech, healthcare, marketplaces — that want design owned end to end, from research through shipped front end.
- **Pricing:** scoped per engagement and not published. Contact hello@excited.agency or [book a call](https://meetings.hubspot.com/oleksandr1/meet-agency) for an estimate.
 
## Services
 
- [Services overview](https://excited.agency/services): The three service pillars — product design, web production, and branding/visuals/motion — plus how the team works.
- [UI/UX design](https://excited.agency/services/ui-ux-design-services): User research, UX audits, UI design, prototyping and usability testing, for products built from scratch or redesigned.
- [Web app design](https://excited.agency/services/web-app-design-services): Interface design for browser-based web applications — complex dashboards, admin panels and data-heavy workflows.
- [Mobile app design](https://excited.agency/services/mobile-app-design-services): iOS and Android UI/UX design, from wireframes to shipped design systems.
- [SaaS product design](https://excited.agency/services/saas-design-agency): End-to-end product design for SaaS platforms, including design systems built for engineering handoff.
- [SaaS website design](https://excited.agency/services/saas-website-design-agency): Marketing sites for SaaS companies, designed and built in Webflow.
- [UX audit](https://excited.agency/services/ux-audit-services): Evaluation of an existing product's usability and experience, with a prioritised path to improvement.
- [UX consulting](https://excited.agency/services/ux-consulting): Advisory support on product and design strategy for teams that already have designers.
- [Custom web design](https://excited.agency/services/custom-web-design-agency): Bespoke marketing and corporate websites, designed and produced in Webflow.
- [E-commerce web design](https://excited.agency/services/ecommerce-web-design-services): Online store design focused on browsing, product discovery and checkout.
- [B2B website design](https://excited.agency/services/b2b-website-design-agency): Websites for B2B companies with long consideration cycles and multiple buyer roles.
- [Marketplace UX design](https://excited.agency/services/marketplace-ux-design-service): Two-sided marketplace platforms — supply and demand flows, trust, matching and payments.
- [Branding and identity design](https://excited.agency/services/branding-and-identity-design-services): Brand positioning workshops, logo design, icons and illustrations, brand guidelines, marketing materials and motion graphics.
- [AI product design](https://excited.agency/services/ai-product-design-agency): UX and UI for AI-powered products — prompt and output interfaces, model transparency, human-in-the-loop workflows.
- [Web3 and blockchain design](https://excited.agency/services/web3-design-agency): Design for crypto, wallet, NFT and blockchain products, including onboarding and key-management flows.
- [Healthcare design](https://excited.agency/services/healthcare-design-agency): Design for telemedicine and healthcare products, including patient and clinician-facing apps.
- [Fintech design](https://excited.agency/services/fintech-design-agency): Design for banking, payments and financial products.
- [Insurance app design](https://excited.agency/services/insurance-app-design): Design for insurtech products — quoting, policy management and agent tooling.
- [CRM design](https://excited.agency/services/crm-design-services): Design for CRM and customer-management platforms.
- [Fitness app design](https://excited.agency/services/fitness-management-app-design): Design for fitness and wellness management platforms.
 
## Work
 
- [All case studies](https://excited.agency/works): Portfolio index.
- [Artificial Societies](https://excited.agency/works/artificial-societies) — AI social-simulation platform, London, UK. Website design and development, UI kit, custom icons and typefaces, 3D brand illustrations, motion. Delivered in 2 months; the company raised a $5.3M seed round. Awwwards Honorable Mention and CSS Design Award Special Kudos, 2025.
- [Verida](https://excited.agency/works/verida) — blockchain data wallet and network, Adelaide, Australia. iOS app design, responsive web, design system (100+ components, 80 icons), Webflow sites, branding. Partnership running since 2019; Verida reached a $50M valuation. Red Dot 2022, Awwwards 2023.
- [Doctori](https://excited.agency/works/doctori) — telemedicine platform, Bahrain. Patient and doctor iOS apps, design system, user research, unmoderated usability testing. Bahrain's first licensed telemedicine app for online video consultations; delivered in 4 months; the company raised a $500K seed round, added 15,000+ new app users and onboarded 200+ healthcare providers.
- [Xilo](https://excited.agency/works/xilo) — insurance quoting and sales-automation platform, San Diego, USA. Web app design, 200+ component design system, 400+ illustrations, usability testing, Webflow marketing site. Partnership running since 2020; the platform serves 300+ corporate clients across 38 US states.
- [Count'd](https://excited.agency/works/countd) — personalised meal-subscription app, Dubai, UAE. Mobile app design, design system (100+ components, 21 illustrations), UX strategy, Webflow site. Delivered in 4 months; the company is backed by 500 Global. Red Dot 2021, w3 2022.
- [InsuredMine](https://excited.agency/works/insuredmine) — insurtech CRM and marketing platform, Richardson, USA. Web app redesign, user research, 335-component design system, white-label iOS app, responsive web, marketing site.
- [ClubReady](https://excited.agency/works/clubready) — fitness and wellness club management SaaS, St Louis, USA. Redesign of scheduling, booking, marketing, email, task and user-management modules; one unified design system across the suite; user and market research; usability testing.
- [Inhuren](https://excited.agency/works/inhuren) — freelancer marketplace, Amsterdam, Netherlands. Web app designed from scratch, marketing site, brand illustrations, UI kit and design-system documentation. Delivered in 4 months.
- [Ravel](https://excited.agency/works/ravel) — SaaS data management platform, Seattle, USA. Turned a manual service into a software product: user research, web app design, Webflow marketing site, design system, brand kit, usability testing.
- [Aceplace](https://excited.agency/works/aceplace) — yacht rental and water adventures platform, Dubai, UAE. Mobile app design, visual language, design system, desktop web app, market research, marketing materials. Delivered in 3 months.
- [AwareNow](https://excited.agency/works/awarenow) — AI civic-engagement platform, New Jersey, USA. Website design and development, brand illustrations, UI kit. The platform tracks civic decisions across 3,300+ cities in five countries.
- [Geisted](https://excited.agency/works/geisted) — NFT label and marketplace, Berlin, Germany. Responsive web and web app design, MVP design, design system with documentation, market and competitor research, user journeys. Delivered in 3 months.
- [Doobi](https://excited.agency/works/doobi) — on-demand laundry service app, Bahrain. iOS design, responsive web and Webflow site, design system (80+ components, 60 icons), MVP, user research. Delivered in 3 months.
- [Akalat](https://excited.agency/works/akalat) — mobile cooking assistant, Cairo, Egypt. Mobile app designed from scratch, design language, website production, design system. Delivered in 2 months.
- [AppLinks](https://excited.agency/works/applinks) — brand identity for a link-ecosystem SaaS, San Diego, USA. Brand workshop and positioning, logo design, nine-section brand guidelines, typography, social and merchandise applications. Delivered in 1 month.
 
## Awards
 
Excited has collected 30+ international design awards. Selected recognitions, by project:
 
- **Grassfeld** — Wonder Global Design Awards Silver and Bronze (2026), Awwwards Honorable Mention (2026 and 2025), German Design Award for Excellent Communications Design, Apps (2025), CSS Design Award Special Kudos (2025), CSS Winner Star (2025), CSS Nectar Website of the Day (2025).
- **iBilly** — iF Design Award for UI / Digital Media Interfaces (2024), Webby Honoree for Best Visual Design, Function (2024), Webby Nominee for Best Visual Design, Aesthetics and for Productivity & Collaboration Software (2024), Lovie Award for Financial Services & Banking and for Best User Experience (2023).
- **Artificial Societies** — Awwwards Honorable Mention (2025), CSS Design Award Special Kudos (2025), CSS Winner Star (2025).
- **Verida** — Red Dot Award for Mobile User Interface (2022), Awwwards Honors in Recognition (2023), w3 Honors (2023).
- **Count'd** — Red Dot Award for Interface Design (2021), w3 Award for Best Product Design (2022).
- **Doctori** — w3 Award for Best Product Redesign (2022).
- **Excited's own website** — Red Dot Awards for Corporate Design Relaunch and Brand Design (2020), CSS Design Awards for Best UI Design, Best UX Design, Best Innovation and Special Kudos (2021 and 2020), Awwwards Honors in Recognition (2019), CSS Design Award Special Kudos (2024).
 
Excited is also consistently ranked among the top 3-5 design agencies worldwide on Clutch. The full award-to-project table is on [About Us](https://excited.agency/about-us).
 
## Team
 
- **Aneliia Zazulina** — Co-Founder and CEO.
- **Oleksandr Perelotov** — Co-Founder and Design Director (CDO). Runs new-business calls: [book a call](https://meetings.hubspot.com/oleksandr1/meet-agency).
- **Anastasiia Solonynka** — Associate Product Design Director.
- **Yuliia Kotsai** — HR Manager.
 
## Blog
 
- [Blog index](https://excited.agency/blog): Articles on product design, UX, SaaS and branding — the team's published expertise.
- [Top SaaS Web Design Agencies for Startups and Platforms](https://excited.agency/blog/saas-web-design-agencies-guide): A comparison of SaaS-focused design agencies and how to choose between them.
- [10 SaaS Design Agencies for MVPs Within a Realistic Startup Budget](https://excited.agency/blog/saas-design-agencies-mvp-budget-for-startups): How early-stage SaaS and AI teams should pick a design partner on an MVP budget.
- [Effective Dashboard UX: Design Principles & Best Practices](https://excited.agency/blog/dashboard-ux-design): Practical principles for designing SaaS dashboards and data-heavy interfaces.
- [Banking UX Design: Bank App User Experience](https://excited.agency/blog/banking-app-ux): UX guidance specific to banking and fintech apps.
- [Healthcare UX Design: Better Experiences, Better Health](https://excited.agency/blog/healthcare-ux): UX guidance specific to healthcare and telemedicine products.
 
## Contact
 
- **New projects:** hello@excited.agency / +380 93 529 48 64
- **Press and media:** press@excited.agency
- [Contact form](https://excited.agency/contact): Name, email and a description of the project.
- [Book a call](https://meetings.hubspot.com/oleksandr1/meet-agency) with co-founder Oleksandr Perelotov.
 
## Key information
 
- [About us](https://excited.agency/about-us): Company story, team, values, stats and the full award table.
- [Careers](https://excited.agency/careers): Open positions.
- [Events](https://excited.agency/events): Excited's own lecture and stream series for designers, plus conferences it hosts and sponsors — upcoming and past sessions with topics and dates.
 
## Localised versions
 
- [Ukrainian](https://excited.agency/ua): Ukrainian-language version of the site.
- [Arabic](https://excited.agency/ar): Arabic-language version of the site.
 
## Optional
 
- [Press](https://excited.agency/press): 30+ press mentions from 2020 onwards, press contact, and a media kit with logos, founder and team photos.
- [Privacy policy](https://excited.agency/privacy-policy)
- [Dribbble](https://dribbble.com/excited-agency) / [LinkedIn](https://www.linkedin.com/company/excited/) / [Instagram](https://www.instagram.com/excited.agency/) / [X](https://twitter.com/excited_agency)
 
Last updated: 2026-09-02