Designing for love: the UX of dating apps

Dating apps shape user behavior in ways that go beyond simple swipes. This lecture explores their impact, hidden mechanics, and the fine line between engagement and manipulation.

Offilne + Online streaming

February 13, 2025 (Thursday)

Price

500

Location

151 Zelena st.

Date

February 13, 2025 (Thursday)

Time

19:00

Format

Offilne + Online streaming

Apply

Registration Closed

Speakers

Yurii Haliuk

Customer Experience Lead

Yurii is the curator of the annual Product Design course and the "Human-Robot Interaction" course at the Ukrainian Catholic University. He has taught courses and conducted training sessions for UNDP, the Ministry of Social Policy, and KSE. Author of educational videos on the YouTube channel Rist.

Dating apps aren’t just about swiping left or right. Their mechanics shape user behavior in ways that aren’t always obvious. How do they influence our choices? How do they keep us engaged? We’ll break it down in this lecture.

Additionally, we’ll discuss:

The evolution of partner-seeking
The Tinder effect and its societal impact
Algorithms and the psychology of attraction
The paradox of dating app business models
Dark and light patterns in dating apps
Love online: myth or reality?

You can register for the event as follows:

1. Filling out the form
2. Receive a letter with payment details
3. Make a charitable contribution

And the seat for the event is yours 😌

You can register for the event as follows:

Filling out the form
Receive a letter with payment details
Make a charitable contribution

And the seat for the event is yours 😌

Thank you for joining

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Designing for love: the UX of dating apps

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How it went

Our latest lecture on dating apps delved into how their mechanics subtly shape user behavior, from the evolution of partner-seeking to the psychology behind attraction algorithms. For the first time, we streamed the event in real time, reaching our largest audience yet with a record number of registrations.

Beyond engagement, the event also set a new fundraising milestone, raising 28,355 UAH—our highest amount to date. The discussion sparked insights into the Tinder effect, the paradox of dating app business models, and the fine line between dark and light UX patterns in digital romance.