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Designing for love: the UX of dating apps

Dating apps shape user behavior in ways that go beyond simple swipes. This lecture explores their impact, hidden mechanics, and the fine line between engagement and manipulation.

Offilne + Online streaming
February 13, 2025 (Thursday)
Price
500
Location
151 Zelena st.
Date
Time
19:00
Format
Offilne + Online streaming

Speakers

Yurii Haliuk
Customer Experience Lead

Yurii is the curator of the annual Product Design course and the "Human-Robot Interaction" course at the Ukrainian Catholic University. He has taught courses and conducted training sessions for UNDP, the Ministry of Social Policy, and KSE. Author of educational videos on the YouTube channel Rist.

Dating apps aren’t just about swiping left or right. Their mechanics shape user behavior in ways that aren’t always obvious. How do they influence our choices? How do they keep us engaged? We’ll break it down in this lecture.

Additionally, we’ll discuss:

  • The evolution of partner-seeking
  • The Tinder effect and its societal impact
  • Algorithms and the psychology of attraction
  • The paradox of dating app business models
  • Dark and light patterns in dating apps
  • Love online: myth or reality?

How to participate

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Other active event

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How to build your own product as a designer: vibe coding and more

Arsen will talk about different ways to create products and share his experience; explain what the value is for us as designers; touch on vibe-code and its alternatives; and maybe even inspire you to finally build something of your own.

151 Zelena st., Lviv
Tuesday
19:00
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How it went

Our latest lecture on dating apps delved into how their mechanics subtly shape user behavior, from the evolution of partner-seeking to the psychology behind attraction algorithms. For the first time, we streamed the event in real time, reaching our largest audience yet with a record number of registrations.

Beyond engagement, the event also set a new fundraising milestone, raising 28,355 UAH—our highest amount to date. The discussion sparked insights into the Tinder effect, the paradox of dating app business models, and the fine line between dark and light UX patterns in digital romance.

Find more insights in our blog

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