How our team designed an NFT label and marketplace from scratch

Market research and mapping user experience

Our team started the project by researching competitors, understanding user needs, and defining a baseline of user experience. Then, we mapped all possible flows users would take within our platform—and prioritized them to define an MVP scope.

Discover and buy new art

Geisted offers two main ways of purchasing art: drops, which sell limited-edition new pieces; and the marketplace where users can both purchase and sell previously purchased works.

The intersection of online and offline

One main benefit differentiating Geisted from other NFT platforms is offline events and exhibitions. People can purchase tickets to these events and experience the synergy of online exhibitions with NFTs.

NFT label for artists

Geisted only works with selected artists and sells their work exclusively. Our team created a set of tools to allow them mint new art, sell it and collect royalties, while also promoting themselves.

NFT premium collectible cards

Customers also have access to limited collectible cards that are only available on Geisted. We created an experience where people can complete a unique album of these cards and receive additional bonuses for that.

Responsive design that works perfect on everything

The team designed the platform to be responsive, so that it works on any device. Mobile and desktop versions of each page were created as well as multiple layout schemes for easy customization.

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Documentation and design system

Product consistency and hassle-free development hand-off depend on a proper design system and documentation. Geisted has one so that high standards of quality across the whole platform are maintained.

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