Revamp of the industry leader in fitness SaaS

ClubReady

ClubReady is one of the leading software providers for fitness and wellness studios. Their comprehensive product line gives studios all the tools they need to run their businesses smoothly.

Our partnership began with a complete revamp of their scheduling solution and has continued to include redesigns and improvements on other products.

Contribution

User Research
Market Research
Saas Design
Web App Design
Design System
Usability Testing

Location

St Louis, MO, USA

Duration

6 month

Results
Robust and unified design language
New level of customer experience
New Booking modal window
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Clients feedback

Douglas LaPointe
VP Product

We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. I’m 100% satisfied with their work, and they’ve exceeded expectations.

Client's avatar
Douglas LaPointe
VP Product
ClubReady personal training overlays

Feature mapping and user research

After mapping out the functionality of our existing product, we conducted user research and consulted with customers to better understand their needs. When redesigning a complex product with many users, it's important that we explore real problems (and not just make things pretty).

ClubReady — sitemap
ClubReady — stickersClubReady — stickers

One place to work with bookings and scheduling

Based on insights from user research, we defined new layout and UX strategy for our bookings view.

New experience to create and manage bookings

We defined all possible types of bookings and built a system that could handle every variation. We also designed the flows for creating, managing, and canceling reservations to prevent duplicate bookings or other errors from occurring.

Add new booking with conflictFilters for Booknigs
Add new bookings modal window
Type image caption here (optional)
Cancel Booking modal windowService date and time settings

Redesign of a marketing suite to run sales, operations, and engagement

Our team worked on a set of marketing tools for studios that allows them to power all their marketing and operational efforts with powerful, easy-to-use features. First is Conversations, which provides consolidated access to all messages with customers across email, text messages, and in-app chat.

Send an email modalConversation with the client
Edit scheduled message

Email campaigns

Our team designed a seamless experience that combines multiple communication channels—email and SMS/text messaging. This gives customers the ability to set up single communications as well as drip campaigns across all of your customer touch points.

Automations steps
Campaign setup wizardCampaign screen on ClubReady portal
Clients feedback

Kevin Cosgrave
Product Manager, ClubReady

Excited is on top of their game 100%. They are a stand-out design firm.”

Client's avatar
Kevin Cosgrave
Product Manager, ClubReady
Drip campaigns screen
ClubReady Drip Campaign Stage Settings

Tasks and communication templates

We also designed a holistic flow of how team tasks and communication templates work. Our approach to this is integrated and aligned with other parts of the system, making it easier for everyone.

ClubReady task detailes screenClubReady new task details view
Email template
ClubReady HTML embed screenClubReady email composing screen

User management

Our team also designed one place to manage all users across all products. This is a major step in reducing the time and effort it takes to manage users. The interface was designed to appeal to everybody, including people who are not technologically savvy.

Products view
Assign to locationAssign people

Design system

When we work on massive projects like this—including multiple products that work together—design system and holistic documentation is a very important pieces of the puzzle. Our team created and maintained one design language that unites all ClubReady products, making it easy for every user to move from one platform to another without feeling lost or disoriented.

Design System

Usability testing

Our team ran a series of usability tests to ensure that the redesigned solution was easy-to-use and that customers wouldn't have a problem with adoption. It helped us identify usability gaps and insights before starting the development.

Usability testing

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