We transformed a labor-intensive, manual service with a limited client-base into a complete web product with a clear growth trajectory.
We achieved this through designing a web application that automated processes and enabled scalability, a marketing site to establish trustworthiness, and visual materials designed to support user base growth.
User research
Web app design
Website production
Visual communications
Usability testing
Design system
Seattle, WA, USA
5 months
I’m thrilled with everything they’ve done. They put out a very high-quality product.
To ensure good user activation, we needed to bring value as soon as possible. That's why we designed a simple onboarding flow to connect the organization's CRM and map technologies they want to track. It all resulted in a web app experience where users start with a platform full of insights for their sales and marketing teams.
Ravel provides a lot of information about customers and leads, so we needed a flexible solution adaptable to every use case. We achieved this with customizable data tables, dynamic lists, and robust filtering.
Data is way more powerful when it drives immediate action. We looked at what we learned from our research and figured out what insights really matter, and then we designed a detailed web app view with that in mind.
For customer success teams working in B2B tech companies, it is crucial to be aware of clients who are at risk. To address this issue, we developed a dynamic notification system that enables users to receive timely information about potential risks in a way that was never possible before.
To provide Ravel with a platform for their marketing and sales, we designed and built a new marketing website from the ground up. The website follows our minimalistic, data-oriented, and scalable visual design approach. We designed it, built it with Webflow, then tested and launched it.
Our team also supported Ravel with numerous marketing materials and visual communications. During our partnership, we designed presentation templates, social media posts, book covers, and much more.
