Applinks is a platform that connects apps, links, and users into a seamless experience through smart redirecting, helping products grow faster and keep users happy.
The client approached us at the very dawn of their startup idea. At this early stage, we were happy to help them define the essence of their brand and help convert it into a distinct visual language.
Brand guidelines
Logo design
Typography
Brand identity
San Diego, California
1 month
The quality of the design was impressive. We're looking forward to continue our collaboration with Excited.
Given the early stage of the client’s startup, the first step was not about visuals. Quite the opposite. We began by uncovering the essence of the brand, so that all design decisions communicate meaning and reflect the brand’s philosophy.
With this in mind, we started with a brand workshop to define the mission, vision, values, tone of voice and other core brand attributes.
At the heart of every brand identity is the logo, so with the brand workshop insights in mind, we explored multiple design directions. We narrowed these down to four options, aiming to reference the idea of linking without making it feel forgettable or cliché.
Option 2 achieved that balance most effectively.
Option 01
This approach is based on the idea of a link. The symbol comes from a split link icon, forming a stylized letter “A” that reflects the product’s function.
Option 02
This concept explores the same idea in a more abstract way, focusing on connection and keeping a subtle link detail in the center.
Option 03
The third idea uses a cursor as a link metaphor. The symbol combines a stylized “A” with a cursor and developer-inspired shapes.
Option 04
This final concept continues the cursor idea in a more abstract form. A triangular shape supports the “A,” with an abstract cursor inside.
Once the design direction was set through moodboards, we translated abstract references into concrete design solutions.
These solutions were organized into nine sections, covering brand identity, logo, typography, color palette, patterns, layouts, photography, social media, and merch.
Social media is where brands need to show up consistently. To ensure the brand stands out with a distinct visual language, we defined a set of common patterns.
Beyond digital touchpoints, we also envisioned how the brand assets could extend into physical applications, including merchandise.
