Worktrace is an AI-powered platform that helps companies discover and automate repetitive work. It observes how teams work, finds the tasks worth handing to AI, and turns them into agents.
Our team designed the product experience end to end: onboarding, dashboards, teams, workflows, AI agents, integrations and the AI chat, plus the desktop app, the design system and the marketing website. We covered UX/UI design and prototyping, and worked alongside Worktrace's developers to bring the designs into the product.
Web app design
Website design
Brand Illustrations
Desktop app
UI kit
San Francisco
Ongoing since April 2026
Seed Round
40% faster engineering, flawless delivery, and design that nails our brand. Excited moves like a startup and thinks like a world-class design team.
Worktrace analyzes how work actually gets done and points to where AI can help. For each opportunity, it estimates the hours saved, the share of team time involved and how much human judgment the task needs. It also shows which steps stay with a person, so teams know what to automate first.
Users are guided through setup, from inviting team members to configuring Worktrace. Once the team has recorded enough representative work, the dashboard surfaces its first automation opportunities.
The desktop app runs alongside employees’ everyday work and captures their workflows in context. We designed it around trust: personal information is filtered out before analysis, insights are grouped by team rather than by person, and recording can be paused at any time.
Worktrace turns those insights into AI agents. Users teach an agent the process step by step, connect the tools it needs with only the access it requires, and follow every run. Approval checkpoints keep a person in charge of the decisions that matter.
The AI chat gives users a natural way to explore Worktrace and their own workflows. It knows which page they’re on, so it can answer questions, surface insights and generate reports, diagrams and tables in context.
The design system keeps the web app, desktop app and website consistent. We created reusable components in Figma, then documented and built them in Storybook so design and development stay aligned as the product grows.
The marketing website explains a new kind of product in plain terms: find, reimagine and automate your team’s most repetitive work. Alongside the main pages, we designed industry pages for manufacturing and logistics, plus brand illustrations built around Worktrace’s observe, optimize, automate cycle.
