Just a heads-up: we use cookies to help make our website more exciting.
You can find details on the Privacy Policy page.

A professional CRM software design agency

CRM design
UX/UI design
Product design
Modular design
Web app design
Mobile app design

CRM design services

Designing CRM's from scratch

We create fully custom CRM systems designed around your workflows, data, and goals — built to be intuitive, scalable, and free from the limits of off-the-shelf tools.

CRM redesign

Need help with an existing solution? — We redesign cluttered, hard-to-navigate CRMs into streamlined, intuitive systems that help teams move faster, close deals sooner, and eliminate daily inefficiencies.

Custom CRM design for scalable teams

Every CRM we design is tailored to the unique processes of your sales, support, and operations teams — ensuring the system scales together with your business.

We're more than just order takers. We immerse ourselves in your product to help create something users love.

This has been our philosophy from day one — and here are some of the results we’re proud to stand behind.

100+

Completed projects

30+

Awards collected

6

Years in the business

15M+

total users our design impacts

20 countries represented by our clients

USA

Canada

UK

Germany

Sweden

Norway

Switzerland

Kuwait

Australia

Italy

Romania

Ukraine

New Zealand

Egypt

UAE

The Netherlands

Saudi Arabia

Finland

Bahrain

Singapore

CRM system design optimization

Retention is driven by value and consistency. We design dashboards, reminders, daily tasks, and training flows that encourage users to show up every day and keep making progress.

Streamlined workflow and user journeys

We map out your end-to-end CRM workflow and remove unnecessary steps, clicks, and context-switching to create a smoother experience for users.

Enhancing CRM software usability

From navigation and information architecture to data hierarchy and UI, we improve the clarity and discoverability of everything inside your CRM.

Reducing friction with smart automation

We identify repetitive manual actions and design automated flows that reduce operational overhead and minimize human error.

Jon Corrin
CEO, XILO

I felt like we had an in-house design team the whole time and couldn't have been happier with that.

Case Study
Clients avatar
Jon Corrin
CEO, XILO
Chris Were
CEO, Verida

I am continually impressed with the quality, communication, and value they consistently provide.”

Case Study
Clients avatar
Chris Were
CEO, Verida
Kevin Cosgrave
Product Manager, ClubReady

Excited is on top of their game 100%. They are a stand-out design firm.”

Case Study
Clients avatar
Kevin Cosgrave
Product Manager, ClubReady
Michael Upton
CEO & Founder at Ravel

I’m thrilled with everything they’ve done. They put out a very high-quality product.

Case Study
Clients avatar
Michael Upton
CEO & Founder at Ravel
Emad Kooheji
CEO at Doobi

Their team was constantly challenging themselves and my team to arrive at the best solution. They took full responsibility for the project, and every credit for its resulting success belongs to them.

Case Study
Clients avatar
Emad Kooheji
CEO at Doobi
Alex Zaltsman
Founder & CEO

Excited's ability to understand our business model is impressive. They get our business, which is exactly what we need. The quality of their work has exceeded our expectations.

Case Study
Clients avatar
Alex Zaltsman
Founder & CEO
Ryan Kris
COO, Verida

Excited has remarkable designers, which allows them to produce exemplary work. We consider them a trusted partner because they’re very reliable.

Case Study
Clients avatar
Ryan Kris
COO, Verida
Raution Jaiswal
CEO, InsuredMine

Excited’s services were met with high praise and appreciation. They have a deep understanding when it comes to design thinking.

Case Study
Clients avatar
Raution Jaiswal
CEO, InsuredMine
Barima Kwarteng
CEO, Timeero

The team is responsive, proactive, and on top of the ball. Excited is a competent vendor that delivers exceptional results.

Case Study
Clients avatar
Barima Kwarteng
CEO, Timeero
Neil Daniels
Co-Founder, The Streamable

Despite the time zone difference, Excited establishes seamless communication with the client. The team is accommodating, understanding, and creative.

Case Study
Clients avatar
Neil Daniels
Co-Founder, The Streamable
Dave O'Rourke
CEO, Audzilla

They are incredible to work with from both a communication and a creative standpoint.

Case Study
Clients avatar
Dave O'Rourke
CEO, Audzilla
Fadi Ghaly
Founder, Countd

We’re very happy with Excited’s work. We gave them our business vision and they knew how to execute it in a well-designed user experience.

Case Study
Clients avatar
Fadi Ghaly
Founder, Countd
Cordell Cox
Director of Marketing, Versured

Excited’s high-quality work exceeded expectations, as did their ability to communicate clearly and meet — if not outpace — time estimates.

Case Study
Clients avatar
Cordell Cox
Director of Marketing, Versured
Douglas LaPointe
VP Product

We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. I’m 100% satisfied with their work, and they’ve exceeded expectations.

Case Study
Clients avatar
Douglas LaPointe
VP Product
Mubarak Muaz
CEO at Aceplace

Excited brought passion and expertise to the project that resulted in the delivery of a compelling UI/UX design of the web and mobile online platform. The team was professional, communicated well, and always delivered on time.

Case Study
Clients avatar
Mubarak Muaz
CEO at Aceplace
Amir Fattal
Founder & Managing Director at Geisted

I'm happy with Excited's work. The quality of their people has been very impressive.

Case Study
Clients avatar
Amir Fattal
Founder & Managing Director at Geisted
Ahmed Mahmood
CEO, Doctori

We have been working with Excited for a while now, and the service is unmatched when it comes to speed, efficiency, and execution.

Case Study
Clients avatar
Ahmed Mahmood
CEO, Doctori
Osama Abdelmoghni
Founder at Akalat

Excited's creativity in designing easy-to-follow, intuitive, and efficient layouts is truly impressive. Their work has exceeded my expectations!

Case Study
Clients avatar
Osama Abdelmoghni
Founder at Akalat
Remko Allertz
CEO & Founder at Inhuren

Excited delivered a clean, modern design with unique illustrations that perfectly reflect our brand.

Case Study
Clients avatar
Remko Allertz
CEO & Founder at Inhuren
Patrick Sharpe
Co-Founder & Chief Product Officer

Their teamwork skills and ability to do everything in-house is impressive.

Case Study
Clients avatar
Patrick Sharpe
Co-Founder & Chief Product Officer
Clients feedback

CRM platforms we designed

Explore our portfolio

CRM design tools & methods

Using the right design tools for complex systems

From advanced prototyping to system mapping and usability testing, we use a toolset that supports large-scale, multi-layered CRM environments.

Applying best practices from web app design to CRMs

We adapt proven UX principles used in SaaS and web apps — ensuring your CRM feels modern, consistent, and easy to navigate.

Creating cross-team collaboration workflows

We design CRM structures that align sales, support, product, and leadership teams around a single source of truth.

CRM design value

Why invest in CRM design to improve team performance and streamline operations

Boosting team efficiency with better CRM flows

A well-designed CRM reduces time spent clicking, searching, and manually updating records — improving productivity across the entire organization.

Reducing onboarding time with a clean CRM architecture

Intuitive layout and clear data structure help new hires become productive even faster, reducing confusion and naturally shortening the overall onboarding process.

Improving data clarity through structured workflow design

We ensure your CRM tells a clear story: where leads come from, how deals move, and what actions need attention — all without overwhelming your users.
Not sure what you need? Let’s talk.

Awards and recognition

We bring products to a whole new level. The industry-defining awards below are proof.

Among the top 5 agencies worldwide
x3 Webby
x2 Lovie
x1 IF
x4 Red dot
x4 Awwwards
x2 W3
x11 CSS design awards

FAQ

Do you design custom CRM systems from scratch?
What opportunities for optimization do you usually find in CRMs?
How do you ensure a CRM fits every business’s unique requirements?
Can you design a CRM that works across multiple business tools?
Do you design new CRMs or only improve existing ones?
What makes a well-designed CRM system effective?
Can you customize the CRM design we already use?
What does your CRM design process include?

More design services

Awards and recognition

Award
Project
Year
Awwwards
Award

Honorable Mention

Project

Artificial Societies

Year

2025

CSS Design Award
Award

Special Kudos

Project

Artificial Societies

Year

2025

CSS Winner
Award

Star

Project

Artificial Societies

Year

2025

Awwwards
Award

Honorable Mention

Project

Grassfeld

Year

2025

CSS Winner
Award

Star

Project

Grassfeld

Year

2025

CSS Nectar
Award

Website of the day

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Website Redesign

Year

2024

iF Award
Award

UI; Digital media interfaces

Project

iBilly

Year

2024

The Webby Nominee
Award

Best visual design — aesthetics

Project

iBilly

Year

2024

The Webby Nominee
Award

Productivity collaboration software

Project

iBilly

Year

2024

The Webby Honoree
Award

Best visual design — function apps & software

Project

iBilly

Year

2024

The Lovie Award
Award

Financial Services & Banking

Project

iBilly

Year

2023

The Lovie Award
Award

Best User Experience

Project

iBilly

Year

2023

Awwwards
Award

Honors in recognition

Project

Verida

Year

2023

w3
Award

Honors

Project

Verida

Year

2023

Red Dot Awards
Award

Mobile User Interface

Project

Verida

Year

2022

w3
Award

Best Product Redesign

Project

Doctori

Year

2022

w3
Award

Best Product Design

Project

Count'd

Year

2022

Red Dot Awards
Award

Interface Design

Project

Count'd

Year

2021

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2021

Red Dot Awards
Award

Corporate Design Relaunch

Project

Excited website redesign

Year

2020

Red Dot Awards
Award

Brand Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2020

Awwwards
Award

Honors in recognition

Project

Excited website redesign

Year

2019