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Professional brand identity design services

Brand identity
Logo design
Visual language
Typography
Color palette
Guidelines

Brand identity design services we provide

From strategic brand positioning to complete visual identity systems, our design services ensure your team is equipped to express your brand design consistently across all touchpoints — from pitch decks to product UI.

Custom logo design

Versatile, scalable logos created through expert graphic design, ready for everything from billboards to mobile screens.

Typography and color system

A distinctive typographic and color language tailored to your tone, crafted as part of a cohesive brand design system.

Brand strategy and guidelines

Clear, actionable documentation to align internal and external teams with a unified visual brand language, including assets for web design and motion graphics.

Visual identity system

A toolkit of cohesive assets such as icons, UI elements, motion principles, and layout patterns — optimized for digital and print graphic design.

Voice and tone

Strategic messaging that aligns with your brand identity and speaks to your target audience across platforms.

Graphic design

Compelling visuals for digital and print – from social media assets to marketing materials – crafted to enhance brand consistency and engagement.

Motion graphics

Branded animations and motion elements that bring your story to life, perfect for presentations, ads, and product explainers.

Jon Corrin
CEO, XILO

I felt like we had an in-house design team the whole time and couldn't have been happier with that.

Case Study
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Jon Corrin
CEO, XILO
Chris Were
CEO, Verida

I am continually impressed with the quality, communication, and value they consistently provide.”

Case Study
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Chris Were
CEO, Verida
Kevin Cosgrave
Product Manager, ClubReady

Excited is on top of their game 100%. They are a stand-out design firm.”

Case Study
Clients avatar
Kevin Cosgrave
Product Manager, ClubReady
Michael Upton
CEO & Founder at Ravel

I’m thrilled with everything they’ve done. They put out a very high-quality product.

Case Study
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Michael Upton
CEO & Founder at Ravel
Emad Kooheji
CEO at Doobi

Their team was constantly challenging themselves and my team to arrive at the best solution. They took full responsibility for the project, and every credit for its resulting success belongs to them.

Case Study
Clients avatar
Emad Kooheji
CEO at Doobi
Ryan Kris
COO, Verida

Excited has remarkable designers, which allows them to produce exemplary work. We consider them a trusted partner because they’re very reliable.

Case Study
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Ryan Kris
COO, Verida
Raution Jaiswal
CEO, InsuredMine

Excited’s services were met with high praise and appreciation. They have a deep understanding when it comes to design thinking.

Case Study
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Raution Jaiswal
CEO, InsuredMine
Barima Kwarteng
CEO, Timeero

The team is responsive, proactive, and on top of the ball. Excited is a competent vendor that delivers exceptional results.

Case Study
Clients avatar
Barima Kwarteng
CEO, Timeero
Neil Daniels
Co-Founder, The Streamable

Despite the time zone difference, Excited establishes seamless communication with the client. The team is accommodating, understanding, and creative.

Case Study
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Neil Daniels
Co-Founder, The Streamable
Dave O'Rourke
CEO, Audzilla

They are incredible to work with from both a communication and a creative standpoint.

Case Study
Clients avatar
Dave O'Rourke
CEO, Audzilla
Fadi Ghaly
Founder, Countd

We’re very happy with Excited’s work. We gave them our business vision and they knew how to execute it in a well-designed user experience.

Case Study
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Fadi Ghaly
Founder, Countd
Cordell Cox
Director of Marketing, Versured

Excited’s high-quality work exceeded expectations, as did their ability to communicate clearly and meet — if not outpace — time estimates.

Case Study
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Cordell Cox
Director of Marketing, Versured
Douglas LaPointe
VP Product

We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. I’m 100% satisfied with their work, and they’ve exceeded expectations.

Case Study
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Douglas LaPointe
VP Product
Mubarak Muaz
CEO at Aceplace

Excited brought passion and expertise to the project that resulted in the delivery of a compelling UI/UX design of the web and mobile online platform. The team was professional, communicated well, and always delivered on time.

Case Study
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Mubarak Muaz
CEO at Aceplace
Amir Fattal
Founder & Managing Director at Geisted

I'm happy with Excited's work. The quality of their people has been very impressive.

Case Study
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Amir Fattal
Founder & Managing Director at Geisted
Ahmed Mahmood
CEO,Doctori

We have been working with Excited for a while now, and the service is unmatched when it comes to speed, efficiency, and execution.

Case Study
Clients avatar
Ahmed Mahmood
CEO,Doctori
Osama Abdelmoghni
Founder at Akalat

Excited's creativity in designing easy-to-follow, intuitive, and efficient layouts is truly impressive. Their work has exceeded my expectations!

Case Study
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Osama Abdelmoghni
Founder at Akalat
Remko Allertz
CEO & Founder at Inhuren

Excited delivered a clean, modern design with unique illustrations that perfectly reflect our brand.

Case Study
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Remko Allertz
CEO & Founder at Inhuren
Patrick Sharpe
Co-Founder & Chief Product Officer

Their teamwork skills and ability to do everything in-house is impressive.

Case Study
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Patrick Sharpe
Co-Founder & Chief Product Officer
Clients feedback
Brands we’ve shaped

Each brand starts with an idea and grows through strategy and design.

MeCard

We created MeCard’s identity — bold, friendly, and crafted to make banking feel human.

Deliverables
  • Brand identity development
  • Logo and visual assets design
  • Animated graphics and icons
Fintech
Mobile app
AI
Canopy

A clean, modern logo reflecting the calm and premium spirit of the golf experience.

Deliverables
  • Brand identity development
  • Logo and visual assets design
SaaS & B2B platforms
Web app
Crystal aOS

A sharp, tech-forward identity, merging AI and human expertise for crypto compliance.

Deliverables
  • Brand identity development
  • Logo and visual assets design
Crypto
Web app
AI
Inspired by our work? Let’s team up to make your product stand out.

Our brand design process

Our process is tailored to your business goals, timeline, and target audience. Here’s how we typically approach brand identity design.

Brand discovery & research

We begin by understanding your product, market, and goals. This includes brand audits, competitive research, and workshops with key stakeholders.

Brand strategy & personality

We define your branding and identity design: tone of voice, personality traits, and positioning, the backbone of how your brand communicates.

Visual exploration & concepting

We explore multiple visual directions through moodboards, type studies, color palettes, and logo sketches.

Identity design & development

We design and refine your logo, color system, typography, and supporting elements — aligning each piece with your strategy.

Brand guidelines & toolkit delivery

Your brand is packaged into a usable, scalable format — with documentation for designers, marketers, and developers.

Visual identity, logo, brand guidelines

Everything you need to launch confidently — and scale with consistency.

Logo systems

Primary, secondary, and icon marks.

Color palette

Primary, secondary, and accessible options.

Typography

Font pairings, spacing, and hierarchy.

Imagery

Style, tone, and usage rules for image and illustration.

Brand guidelines

PDF or Notion-based manuals for cross-team clarity.

Your branding matters

Branding is more than just a logo — it’s how people perceive and remember your product.

Differentiation in a crowded market

Strong branding helps you rise above lookalikes.

Investor readiness

A clear and confident brand presence inspires trust.

Consistency across touchpoints

Your brand should feel cohesive from pitch deck to product UI.

Stronger product-led growth

When users connect emotionally, they convert and stick.

Talent attraction

Teams want to join companies with purpose 
and polish.
Industries we’ve helped with branding
Mobile apps & Consumer products
Fintech & Crypto
SaaS & B2B platforms
Healthcare & Wellness
EdTech & Productivity tools
E-commerce & Marketplaces

We’ve crafted brands across different industries and businesses — from early-stage startups to funded platforms; from light-hearted B2C brands to complex enterprise solutions.

Not sure what you need? Let’s talk.

Awards and recognition

We bring products to a whole new level. The industry-defining awards below are proof.

Among the top 5 agencies worldwide
x2 Webby
x2 Lovie
x1 IF
x4 Red dot
x6 Awwwards
x2 W3
x11 CSS design awards

FAQs about branding design

Can you make our brand stand out from the competition?
What types of design projects do you take on?
Do you follow design trends?
Can you help us define the identity for our brand from scratch?
What makes a great brand in your opinion?
Do you offer custom logo design services?
Can you help us build a brand from scratch?
Do you help with creating a design concept?
What makes your brand design services different from other branding agencies?
Do I get editable files and usage guidelines?
What if I already have a logo?
Will you help with messaging too?
Can I just get a logo?
How long does a branding project take?

More design services

Awards and recognition

Award
Project
Year
CSS Design Award
Award

Special Kudos

Project

Artificial Societies

Year

2025

CSS Winner
Award

Star

Project

Artificial Societies

Year

2025

Awwwards
Award

Honorable Mention

Project

Grassfeld

Year

2025

CSS Winner
Award

Star

Project

Grassfeld

Year

2025

CSS Nectar
Award

Website of the day

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Website Redesign

Year

2024

iF Award
Award

UI; Digital media interfaces

Project

iBilly

Year

2024

The Webby Nominee
Award

Best visual design — aesthetics

Project

iBilly

Year

2024

The Webby Nominee
Award

Productivity collaboration software

Project

iBilly

Year

2024

The Webby Honoree
Award

Best visual design — function apps & software

Project

iBilly

Year

2024

The Lovie Award
Award

Financial Services & Banking

Project

iBilly

Year

2023

The Lovie Award
Award

Best User Experience

Project

iBilly

Year

2023

Awwwards
Award

Honors in recognition

Project

Verida

Year

2023

w3
Award

Honors

Project

Verida

Year

2023

Red Dot Awards
Award

Mobile User Interface

Project

Verida

Year

2022

w3
Award

Best Product Redesign

Project

Doctori

Year

2022

w3
Award

Best Product Design

Project

Count'd

Year

2022

Red Dot Awards
Award

Interface Design

Project

Count'd

Year

2021

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2021

Red Dot Awards
Award

Corporate Design Relaunch

Project

Excited website redesign

Year

2020

Red Dot Awards
Award

Brand Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2020

Awwwards
Award

Honors in recognition

Project

Excited website redesign

Year

2019