Fitness app UI/UX design: mobile app & web app design services

Fitness design
Research & insights
Product design
Gym management design
Web app design
Mobile app design

Full-cycle fitness app design services

From early research to final handoff, we support you across the full product life cycle. We design, prototype, test, and refine until your fitness product is ready for launch — and built to scale.

UX research for gym app and workout app audiences

We run interviews, review analytics, and map behavioral patterns to understand how users train, track goals, and stay motivated. These insights shape every decision in your product.

Wireframes, prototypes, and usability testing

Low-fidelity wireframes reveal opportunities early. Interactive prototypes let you test ideas fast. Usability testing helps validate training flows, dashboards, and navigation before development begins.

Polished UI design for launch-ready mobile app

Once the UX is validated, we bring it to life with clean UI, modern aesthetics, inclusive accessibility, and components that feel native to each platform. Everything is built for a smooth launch and scalable growth.

We're more than just order takers. We immerse ourselves in your product to help create something users love.

This has been our philosophy from day one — and here are some of the results we’re proud to stand behind.

100+

Completed projects

30+

Awards collected

6

Years in the business

15M+

total users our design impacts

20 countries represented by our clients

USA

Canada

UK

Germany

Sweden

Norway

Switzerland

Kuwait

Australia

Italy

Romania

Ukraine

New Zealand

Egypt

UAE

The Netherlands

Saudi Arabia

Finland

Bahrain

Singapore

B2B fitness platforms

B2B web app design for fitness platforms that power operations and scale your product

Designing scalable B2B fitness web apps

Beyond consumer apps, we help fitness businesses digitize and streamline operations with modern, scalable B2B web applications. Whether you’re building a platform for gym owners, coaches, corporate wellness teams, or franchise operators — we design tools that make the work behind the scenes faster, clearer, and more efficient.

Workflows tailored to gym managers, trainers, and teams

B2B users have complex needs and limited time. We map out real workflows — membership management, staff scheduling, class planning, invoicing, client tracking — and design interfaces that reduce steps, eliminate confusion, and keep daily operations seamless.

Role-based UI for multi-level access

A manager, a trainer, and an accountant shouldn’t see the same interface. We design permission-based navigation and role-specific flows that adapt to each user’s responsibilities without cluttering the experience.

Complex systems simplified into intuitive UX

Even when the product includes scheduling systems, CRM features, payroll tools, or integration with wearables — our job is to turn complexity into simplicity. We break down multi-step processes into clean, user-friendly journeys that feel effortless.

Jon Corrin
CEO, XILO

I felt like we had an in-house design team the whole time and couldn't have been happier with that.

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Jon Corrin
CEO, XILO
Chris Were
CEO, Verida

I am continually impressed with the quality, communication, and value they consistently provide.”

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Chris Were
CEO, Verida
Kevin Cosgrave
Product Manager, ClubReady

Excited is on top of their game 100%. They are a stand-out design firm.”

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Kevin Cosgrave
Product Manager, ClubReady
Michael Upton
CEO & Founder at Ravel

I’m thrilled with everything they’ve done. They put out a very high-quality product.

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Michael Upton
CEO & Founder at Ravel
Emad Kooheji
CEO at Doobi

Their team was constantly challenging themselves and my team to arrive at the best solution. They took full responsibility for the project, and every credit for its resulting success belongs to them.

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Emad Kooheji
CEO at Doobi
Alex Zaltsman
Founder & CEO

Excited's ability to understand our business model is impressive. They get our business, which is exactly what we need. The quality of their work has exceeded our expectations.

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Alex Zaltsman
Founder & CEO
Ryan Kris
COO, Verida

Excited has remarkable designers, which allows them to produce exemplary work. We consider them a trusted partner because they’re very reliable.

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Ryan Kris
COO, Verida
Raution Jaiswal
CEO, InsuredMine

Excited’s services were met with high praise and appreciation. They have a deep understanding when it comes to design thinking.

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Raution Jaiswal
CEO, InsuredMine
Barima Kwarteng
CEO, Timeero

The team is responsive, proactive, and on top of the ball. Excited is a competent vendor that delivers exceptional results.

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Barima Kwarteng
CEO, Timeero
Neil Daniels
Co-Founder, The Streamable

Despite the time zone difference, Excited establishes seamless communication with the client. The team is accommodating, understanding, and creative.

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Neil Daniels
Co-Founder, The Streamable
Dave O'Rourke
CEO, Audzilla

They are incredible to work with from both a communication and a creative standpoint.

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Dave O'Rourke
CEO, Audzilla
Fadi Ghaly
Founder, Countd

We’re very happy with Excited’s work. We gave them our business vision and they knew how to execute it in a well-designed user experience.

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Fadi Ghaly
Founder, Countd
Cordell Cox
Director of Marketing, Versured

Excited’s high-quality work exceeded expectations, as did their ability to communicate clearly and meet — if not outpace — time estimates.

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Cordell Cox
Director of Marketing, Versured
Douglas LaPointe
VP Product

We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. I’m 100% satisfied with their work, and they’ve exceeded expectations.

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Douglas LaPointe
VP Product
Mubarak Muaz
CEO at Aceplace

Excited brought passion and expertise to the project that resulted in the delivery of a compelling UI/UX design of the web and mobile online platform. The team was professional, communicated well, and always delivered on time.

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Mubarak Muaz
CEO at Aceplace
Amir Fattal
Founder & Managing Director at Geisted

I'm happy with Excited's work. The quality of their people has been very impressive.

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Amir Fattal
Founder & Managing Director at Geisted
Ahmed Mahmood
CEO, Doctori

We have been working with Excited for a while now, and the service is unmatched when it comes to speed, efficiency, and execution.

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Ahmed Mahmood
CEO, Doctori
Osama Abdelmoghni
Founder at Akalat

Excited's creativity in designing easy-to-follow, intuitive, and efficient layouts is truly impressive. Their work has exceeded my expectations!

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Osama Abdelmoghni
Founder at Akalat
Remko Allertz
CEO & Founder at Inhuren

Excited delivered a clean, modern design with unique illustrations that perfectly reflect our brand.

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Remko Allertz
CEO & Founder at Inhuren
Patrick Sharpe
Co-Founder & Chief Product Officer

Their teamwork skills and ability to do everything in-house is impressive.

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Patrick Sharpe
Co-Founder & Chief Product Officer
Clients feedback

Fitness app case study

Explore our portfolio

We design fitness experiences that feel effortless from the first tap. Focusing on clarity, speed, and intuitive flows, we support motivation and habit-building. Whether it's a workout app, wellness tracker, or full platform, every interaction helps users stay active and return daily.

Fitness app UI/UX design that drives user engagement

Building intuitive workout and activity flows

Great workout flows minimize cognitive load. We design clear step-by-step screens, easy transitions between exercises, and frictionless navigation so users always know what to do next. Warmups, workouts, cooldowns — everything is structured for speed and usability.

Personalization that keeps users motivated

Fitness is never one-size-fits-all. We create adaptive interfaces that personalize recommendations, training plans, and difficulty levels. From AI-generated workouts to tailored onboarding, the experience feels custom to each user’s goals and progress.

Clear app UI patterns for faster onboarding

Early drop-offs kill fitness apps. We use proven mobile UX patterns, visual hierarchy, and clean UI layouts to get users into their first workout fast. Onboarding becomes a quick setup process — not a barrier to entry.

Creating workout apps with high-performing user experience

Our approach focuses on reducing friction everywhere. We optimize interactions, remove unnecessary taps, streamline menus, and ensure screens load fast. A high-performing UX makes users more likely to stick to their health goals.

Fitness mobile app design for boosting retention

We reduce friction across the entire experience — faster screens, fewer taps, streamlined menus, and intuitive flows. Clear visuals make complex fitness data (heart rate zones, macros, reps, calories, steps) instantly understandable, helping users track progress without effort.

Habit-forming, retention-driven product design

We use behavioral design, motivation loops, and subtle rewards to build consistency. Streaks, check-ins, reminders, and personalized notifications help users stay on track without feeling overwhelmed. Dashboards, tasks, and training flows are designed to keep users returning daily.

Interaction details that elevate daily usage

Micro-interactions, animations, haptics, and smooth transitions make the app feel polished and alive. Whether it's completing a set, hitting a streak, or updating goals, these small moments reinforce progress and strengthen emotional connection.

Mobile app design

We design mobile interfaces for fitness, wellness, and gym products — creating experiences that support healthy habits and lasting engagement.

iOS and Android interface best practices

We design with native behaviors and platform-specific patterns so your app feels instantly familiar. From navigation gestures to component behavior, we ensure a seamless experience across both iOS and Android.

Consistent UI for tracking workouts, steps, and progress

Tracking is often the heart of a fitness product. We create clean dashboards, simple data visuals, and intuitive log flows so users can instantly check their progress, streaks, and daily achievements without digging.

Designing seamless navigation across all fitness features

Workouts, progress tracking, nutrition, community — fitness apps grow fast. We architect navigation to scale, ensuring users never feel lost. Tabs, hubs, shortcuts, and guided flows work together as one logical system.

FAQ

What role do social or game-like features play in fitness app engagement?
Do you support app UX design for both iOS and Android fitness platforms?
How do you increase user retention in a fitness or workout app?
Can your team design fitness tracking and progress dashboards?
How do you design an intuitive workout experience for different fitness levels?
What makes a great fitness app UI different from a regular mobile app?

More design services

Awards and recognition

Award
Project
Year
Awwwards
Award

Honorable Mention

Project

Artificial Societies

Year

2025

CSS Design Award
Award

Special Kudos

Project

Artificial Societies

Year

2025

CSS Winner
Award

Star

Project

Artificial Societies

Year

2025

Awwwards
Award

Honorable Mention

Project

Grassfeld

Year

2025

CSS Winner
Award

Star

Project

Grassfeld

Year

2025

CSS Nectar
Award

Website of the day

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Website Redesign

Year

2024

iF Award
Award

UI; Digital media interfaces

Project

iBilly

Year

2024

The Webby Nominee
Award

Best visual design — aesthetics

Project

iBilly

Year

2024

The Webby Nominee
Award

Productivity collaboration software

Project

iBilly

Year

2024

The Webby Honoree
Award

Best visual design — function apps & software

Project

iBilly

Year

2024

The Lovie Award
Award

Financial Services & Banking

Project

iBilly

Year

2023

The Lovie Award
Award

Best User Experience

Project

iBilly

Year

2023

Awwwards
Award

Honors in recognition

Project

Verida

Year

2023

w3
Award

Honors

Project

Verida

Year

2023

Red Dot Awards
Award

Mobile User Interface

Project

Verida

Year

2022

w3
Award

Best Product Redesign

Project

Doctori

Year

2022

w3
Award

Best Product Design

Project

Count'd

Year

2022

Red Dot Awards
Award

Interface Design

Project

Count'd

Year

2021

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2021

Red Dot Awards
Award

Corporate Design Relaunch

Project

Excited website redesign

Year

2020

Red Dot Awards
Award

Brand Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2020

Awwwards
Award

Honors in recognition

Project

Excited website redesign

Year

2019