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AI digital product design agency: UI and UX design for digital products

AI product design
UX/UI design
Machine learning ui
Data visualization design
Design systems

Design services for AI-powered companies

Product design for AI-powered platforms

We design AI-first products that combine clean AI UI, intuitive flows, and strong UX research. From early design concepts to polished UX and UI, we help teams turn the power of AI into interfaces people trust. Our product design expertise ensures every feature is grounded in real user needs and validated through user testing.

Web design & webflow production for AI companies

Your website is often the first place users experience your technology, so we approach web design with clarity and precision. Using proven design patterns and insights that inform design decisions, we create sites that explain complex AI ideas simply, highlight what your team builds, and present your product through a polished, conversion-oriented experience that helps you stand out among top AI companies.

Branding & motion design that bring AI to life

AI products need identity systems that feel modern, credible, and distinct, so our team blends branding agency thinking with dynamic motion design to help you bring your vision to life. We translate your technology into a visual language — logos, styles, animations, and storytelling — that shows how your product uses AI, makes it memorable, and communicates your value with clarity across every touchpoint.

We're more than just order takers. We immerse ourselves in your product to help create something users love.

This has been our philosophy from day one — and here are some of the results we’re proud to stand behind.

100+

Completed projects

30+

Awards collected

6

Years in the business

15M+

total users our design impacts

20 countries represented by our clients

USA

Canada

UK

Germany

Sweden

Norway

Switzerland

Kuwait

Australia

Italy

Romania

Ukraine

New Zealand

Egypt

UAE

The Netherlands

Saudi Arabia

Finland

Bahrain

Singapore

Our product design agency expertise

End‑to‑end product design process

For founders of AI products, having a single partner from idea to launch saves time and reduces risk. We start with market and user research to define your product strategy, then move into wireframing, visual design, and usability testing. Our process includes validation at every stage so you build the right thing – and build it right.

Design variations and rapid prototyping

Early prototypes help teams explore new concepts and confirm whether an idea has value. By rapidly iterating on multiple design variations, we let you test assumptions with users and stakeholders before committing to development. This approach not only uncovers the strongest direction but also reduces costly rework later in the process.

Transforming early ideas Into tested design solutions

We excel at turning abstract concepts into polished, validated design solutions. Leveraging AI, our designers generate multiple options quickly and maintain consistency across screens. We then refine these options through research and testing, ensuring your final product is both intuitive and aligned with your business goals.

Ready to start your project? Let’s make your website stand out.
Jon Corrin
CEO, XILO

I felt like we had an in-house design team the whole time and couldn't have been happier with that.

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Jon Corrin
CEO, XILO
Chris Were
CEO, Verida

I am continually impressed with the quality, communication, and value they consistently provide.”

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Chris Were
CEO, Verida
Kevin Cosgrave
Product Manager, ClubReady

Excited is on top of their game 100%. They are a stand-out design firm.”

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Kevin Cosgrave
Product Manager, ClubReady
Michael Upton
CEO & Founder at Ravel

I’m thrilled with everything they’ve done. They put out a very high-quality product.

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Michael Upton
CEO & Founder at Ravel
Emad Kooheji
CEO at Doobi

Their team was constantly challenging themselves and my team to arrive at the best solution. They took full responsibility for the project, and every credit for its resulting success belongs to them.

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Emad Kooheji
CEO at Doobi
Alex Zaltsman
Founder & CEO

Excited's ability to understand our business model is impressive. They get our business, which is exactly what we need. The quality of their work has exceeded our expectations.

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Alex Zaltsman
Founder & CEO
Ryan Kris
COO, Verida

Excited has remarkable designers, which allows them to produce exemplary work. We consider them a trusted partner because they’re very reliable.

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Ryan Kris
COO, Verida
Raution Jaiswal
CEO, InsuredMine

Excited’s services were met with high praise and appreciation. They have a deep understanding when it comes to design thinking.

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Raution Jaiswal
CEO, InsuredMine
Barima Kwarteng
CEO, Timeero

The team is responsive, proactive, and on top of the ball. Excited is a competent vendor that delivers exceptional results.

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Barima Kwarteng
CEO, Timeero
Neil Daniels
Co-Founder, The Streamable

Despite the time zone difference, Excited establishes seamless communication with the client. The team is accommodating, understanding, and creative.

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Neil Daniels
Co-Founder, The Streamable
Dave O'Rourke
CEO, Audzilla

They are incredible to work with from both a communication and a creative standpoint.

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Dave O'Rourke
CEO, Audzilla
Fadi Ghaly
Founder, Countd

We’re very happy with Excited’s work. We gave them our business vision and they knew how to execute it in a well-designed user experience.

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Fadi Ghaly
Founder, Countd
Cordell Cox
Director of Marketing, Versured

Excited’s high-quality work exceeded expectations, as did their ability to communicate clearly and meet — if not outpace — time estimates.

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Cordell Cox
Director of Marketing, Versured
Douglas LaPointe
VP Product

We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. I’m 100% satisfied with their work, and they’ve exceeded expectations.

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Douglas LaPointe
VP Product
Mubarak Muaz
CEO at Aceplace

Excited brought passion and expertise to the project that resulted in the delivery of a compelling UI/UX design of the web and mobile online platform. The team was professional, communicated well, and always delivered on time.

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Mubarak Muaz
CEO at Aceplace
Amir Fattal
Founder & Managing Director at Geisted

I'm happy with Excited's work. The quality of their people has been very impressive.

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Amir Fattal
Founder & Managing Director at Geisted
Ahmed Mahmood
CEO, Doctori

We have been working with Excited for a while now, and the service is unmatched when it comes to speed, efficiency, and execution.

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Ahmed Mahmood
CEO, Doctori
Osama Abdelmoghni
Founder at Akalat

Excited's creativity in designing easy-to-follow, intuitive, and efficient layouts is truly impressive. Their work has exceeded my expectations!

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Osama Abdelmoghni
Founder at Akalat
Remko Allertz
CEO & Founder at Inhuren

Excited delivered a clean, modern design with unique illustrations that perfectly reflect our brand.

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Remko Allertz
CEO & Founder at Inhuren
Patrick Sharpe
Co-Founder & Chief Product Officer

Their teamwork skills and ability to do everything in-house is impressive.

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Patrick Sharpe
Co-Founder & Chief Product Officer
Clients feedback

AI product case study

Explore our portfolio

Digital product design for startups & tech teams

Startup‑ready MVP and product design

Launching an AI startup means balancing ambition with speed. We help founders define the core value proposition and build a minimum viable product that demonstrates it clearly. Our lean approach ensures you have a working prototype to test with early adopters while leaving room to iterate based on feedback.

Scaling digital products through strong UX

Growth requires a UX foundation that can support new features, users and markets. We design scalable systems and patterns that evolve alongside your product, ensuring that expansions feel seamless. Continuous research and testing help us optimise the experience for existing users while attracting new ones.

UI and UX design for AI digital products

User experience design for complex products

AI features often sit behind multiple layers of data and logic. We focus on simplifying the user journey: surfacing only what matters, providing context for recommendations, and giving users a clear sense of control. The result is a cohesive experience that makes sophisticated technology feel human and approachable.

UI design systems for scalable digital interfaces

As your AI models evolve, your interface needs to scale with them. We build modular design systems that adapt to new features and data sources without breaking consistency. Our component libraries ensure that updates roll out smoothly across web platforms, mobile apps and internal tools.

Workflow and prototype development

Our teams map the entire workflow around an AI feature – from data input to user feedback – to ensure every screen supports the larger journey. We prototype interactions early and iterate quickly, using low‑ and high‑fidelity prototypes to gather feedback and refine the experience before development begins.

Ready to start your project? Let’s make your website stand out.

Why choose our AI design agency

Expertise in AI products
Our team brings together product designers, AI specialists and business strategists — giving us a strong grasp of machine learning, financial services and subscription models. We speak your language whether you’re building a complex AI platform or a simple, user-friendly SaaS dashboard.
Completed projects
100+
Awards collected
30+
Award‑winning design agency
We follow the same standards celebrated by top international design awards. Red Dot, European Design Awards, Webby and Indigo set the benchmark for clarity, innovation and usability — and these principles guide our work. This ensures your product stands out for the right reasons.

Proven design projects and recognised design awards

Our work has been recognised by clients and the industry alike. We’ve delivered successful design projects across sectors and have been honoured with awards that showcase our commitment to craft and impact. These accolades affirm that our process produces results worth celebrating.

FAQ

How do you ensure interfaces remain intuitive while using AI?
How do you support teams that are new to AI?
Can you help build a future product from scratch?
What industries do you design AI digital products for?
Do you support branding or only product UX/UI?
What type of AI technology do you work with?
Can you integrate AI features into an existing product?
Do you work with both startups and larger product teams?
How does AI make the web design or app design process better?
How does your agency approach AI digital product design?

More design services

Awards and recognition

Award
Project
Year
Awwwards
Award

Honorable Mention

Project

Artificial Societies

Year

2025

CSS Design Award
Award

Special Kudos

Project

Artificial Societies

Year

2025

CSS Winner
Award

Star

Project

Artificial Societies

Year

2025

Awwwards
Award

Honorable Mention

Project

Grassfeld

Year

2025

CSS Winner
Award

Star

Project

Grassfeld

Year

2025

CSS Nectar
Award

Website of the day

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Website Redesign

Year

2024

iF Award
Award

UI; Digital media interfaces

Project

iBilly

Year

2024

The Webby Nominee
Award

Best visual design — aesthetics

Project

iBilly

Year

2024

The Webby Nominee
Award

Productivity collaboration software

Project

iBilly

Year

2024

The Webby Honoree
Award

Best visual design — function apps & software

Project

iBilly

Year

2024

The Lovie Award
Award

Financial Services & Banking

Project

iBilly

Year

2023

The Lovie Award
Award

Best User Experience

Project

iBilly

Year

2023

Awwwards
Award

Honors in recognition

Project

Verida

Year

2023

w3
Award

Honors

Project

Verida

Year

2023

Red Dot Awards
Award

Mobile User Interface

Project

Verida

Year

2022

w3
Award

Best Product Redesign

Project

Doctori

Year

2022

w3
Award

Best Product Design

Project

Count'd

Year

2022

Red Dot Awards
Award

Interface Design

Project

Count'd

Year

2021

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2021

Red Dot Awards
Award

Corporate Design Relaunch

Project

Excited website redesign

Year

2020

Red Dot Awards
Award

Brand Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2020

Awwwards
Award

Honors in recognition

Project

Excited website redesign

Year

2019