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Professional insurance app design services

Insurance design
UX/UI design
Product design
Claims flow design
Web app design
Mobile app design

Insurance app design services from Excited

We design intuitive insurance apps built around real user needs, helping you deliver an effortless experience from onboarding to claims through strong UX design and scalable Figma systems.

Designing an insurance appthat users trust

Trust starts with clarity. We focus on easy navigation, transparent data presentation, and flows that reduce the cognitive load behind policies, claims, and renewals. This helps users feel confident engaging with your product, regardless of the type of insurance they manage.

Creating a seamless insurance mobile app experience

We design insurance services that feel unified across iOS and Android. From quote generation to policy updates, every interaction supports user comfort and efficiency. Smart details, like contextual help, push notifications, and clear visual hierarchy, keep the experience smooth and predictable.

Building a digital experience that simplifies insurance

Insurance can be complex, but that doesn't mean the interface should be equally complex. We translate long processes into simple, guided steps, reducing friction and increasing completion rates. Our designs help users compare options, understand coverage, and take action without confusion.

We're more than just order takers. We immerse ourselves in your product to help create something users love.

This has been our philosophy from day one — and here are some of the results we’re proud to stand behind.

100+

Completed projects

30+

Awards collected

6

Years in the business

15M+

total users our design impacts

20 countries represented by our clients

USA

Canada

UK

Germany

Sweden

Norway

Switzerland

Kuwait

Australia

Italy

Romania

Ukraine

New Zealand

Egypt

UAE

The Netherlands

Saudi Arabia

Finland

Bahrain

Singapore

Our approach to designing insurance apps

Mapping the onboarding process and customer journey

We begin with journey mapping to identify where users get stuck and what they need at every step. This informs how we structure flows, from first login to long-term policy management.

Creating intuitive app UI and interface patterns

Using wireframe explorations and rapid testing, we craft layouts that feel natural and predictable. Our UI patterns support different user groups, product types, and device contexts, ensuring the app feels professional and reliable.

Designing for best-in-class insurance user flows

We design flows that simplify complex processes like claims, estimates, and policy adjustments. Each screen is built to enhance user understanding and reduce errors, improving overall customer satisfaction.
Jon Corrin
CEO, XILO

I felt like we had an in-house design team the whole time and couldn't have been happier with that.

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Jon Corrin
CEO, XILO
Chris Were
CEO, Verida

I am continually impressed with the quality, communication, and value they consistently provide.”

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Chris Were
CEO, Verida
Kevin Cosgrave
Product Manager, ClubReady

Excited is on top of their game 100%. They are a stand-out design firm.”

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Kevin Cosgrave
Product Manager, ClubReady
Michael Upton
CEO & Founder at Ravel

I’m thrilled with everything they’ve done. They put out a very high-quality product.

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Michael Upton
CEO & Founder at Ravel
Emad Kooheji
CEO at Doobi

Their team was constantly challenging themselves and my team to arrive at the best solution. They took full responsibility for the project, and every credit for its resulting success belongs to them.

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Emad Kooheji
CEO at Doobi
Alex Zaltsman
Founder & CEO

Excited's ability to understand our business model is impressive. They get our business, which is exactly what we need. The quality of their work has exceeded our expectations.

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Alex Zaltsman
Founder & CEO
Ryan Kris
COO, Verida

Excited has remarkable designers, which allows them to produce exemplary work. We consider them a trusted partner because they’re very reliable.

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Ryan Kris
COO, Verida
Raution Jaiswal
CEO, InsuredMine

Excited’s services were met with high praise and appreciation. They have a deep understanding when it comes to design thinking.

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Raution Jaiswal
CEO, InsuredMine
Barima Kwarteng
CEO, Timeero

The team is responsive, proactive, and on top of the ball. Excited is a competent vendor that delivers exceptional results.

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Barima Kwarteng
CEO, Timeero
Neil Daniels
Co-Founder, The Streamable

Despite the time zone difference, Excited establishes seamless communication with the client. The team is accommodating, understanding, and creative.

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Neil Daniels
Co-Founder, The Streamable
Dave O'Rourke
CEO, Audzilla

They are incredible to work with from both a communication and a creative standpoint.

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Dave O'Rourke
CEO, Audzilla
Fadi Ghaly
Founder, Countd

We’re very happy with Excited’s work. We gave them our business vision and they knew how to execute it in a well-designed user experience.

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Fadi Ghaly
Founder, Countd
Cordell Cox
Director of Marketing, Versured

Excited’s high-quality work exceeded expectations, as did their ability to communicate clearly and meet — if not outpace — time estimates.

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Cordell Cox
Director of Marketing, Versured
Douglas LaPointe
VP Product

We’re impressed with Excited’s creativity in coming up with easy-to-follow, intuitive, and efficient designs. I’m 100% satisfied with their work, and they’ve exceeded expectations.

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Douglas LaPointe
VP Product
Mubarak Muaz
CEO at Aceplace

Excited brought passion and expertise to the project that resulted in the delivery of a compelling UI/UX design of the web and mobile online platform. The team was professional, communicated well, and always delivered on time.

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Mubarak Muaz
CEO at Aceplace
Amir Fattal
Founder & Managing Director at Geisted

I'm happy with Excited's work. The quality of their people has been very impressive.

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Amir Fattal
Founder & Managing Director at Geisted
Ahmed Mahmood
CEO, Doctori

We have been working with Excited for a while now, and the service is unmatched when it comes to speed, efficiency, and execution.

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Ahmed Mahmood
CEO, Doctori
Osama Abdelmoghni
Founder at Akalat

Excited's creativity in designing easy-to-follow, intuitive, and efficient layouts is truly impressive. Their work has exceeded my expectations!

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Osama Abdelmoghni
Founder at Akalat
Remko Allertz
CEO & Founder at Inhuren

Excited delivered a clean, modern design with unique illustrations that perfectly reflect our brand.

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Remko Allertz
CEO & Founder at Inhuren
Patrick Sharpe
Co-Founder & Chief Product Officer

Their teamwork skills and ability to do everything in-house is impressive.

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Patrick Sharpe
Co-Founder & Chief Product Officer
Clients feedback

Insurance app case study

Explore our portfolio

Our insurance app design process

Researching user needs and digital experience gaps

We run interviews, competitor reviews, and analytics audits to understand user expectations and uncover friction points across the journey.

Wireframing, prototyping, and usability testing

Using Figma and a plethora of other design tools, we translate insights into wireframes and interactive prototypes. Testing these early helps validate decisions before committing to the final UI design.

Delivering production-ready UI design and design systems

We build scalable design systems with reusable styles, components, and interaction patterns—ensuring consistency and faster handoff to development teams.

Insurance is digitizing fast, so UX is more important than ever

Outdated systems can’t meet today’s user expectations

Insurance customers now expect the same intuitive experiences they get from banking, travel, and retail. But many providers still rely on rigid forms, clunky portals, and disconnected touchpoints. We design digital insurance products, from mobile apps to internal tools—that feel fast, flexible, and user-first.

Smart UX improves every part of the journey

From quote to renewal, strong UX helps users understand their coverage, make decisions with confidence, and take action without frustration. We create guided flows, smart notifications, and responsive UI components that reduce drop-offs, simplify claims, and boost policy retention.

Design that keeps pace with innovation

As the insurance space shifts toward APIs, automation, and digital self-service, your product design needs to scale with it. We build adaptable design systems that support rapid iteration, integrate easily with tech teams, and ensure every experience feels cohesive—no matter how complex the product offering.

UX that performs

Why it makes sense to invest time and effort in a well-designed insurance app

How thoughtful app UI boosts conversions

Clear UI reduces drop-offs across key funnels: sign-up, onboarding, claims, and payments. Thoughtful layouts, well-structured forms, and consistent UI patterns enhance user trust and directly support higher policy conversions.

Why seamless onboarding matters in insurance

A strong onboarding flow sets expectations from the start. Progressive steps, pre-fill logic, and clear explanations help users activate accounts quickly — especially crucial for health insurance apps where sensitive data entry is involved.

Improving easy access to policies, claims, and payments

The core of an insurance app is access. We design navigation systems and dashboard components that help users instantly find their coverage, submit a claim, download documents, or manage renewal without frustration.

What your insurance mobile app will include

Clear policy management and easy claim submission

We structure policy details and claim steps in a straightforward way, making it easy for users to review coverage, upload documents, and track claim status.

Personalized dashboards and app design components

Dashboards surface what matters most—policy status, renewals, payments, and alerts. We design modular components so your app can scale with new features and products.

Fintech-grade security and insurtech best practices

We follow the best insurance and fintech standards to ensure sensitive data remains protected. Every touchpoint is designed to support clarity, trust, and compliant interactions.

Why choose us for insurance app UI design

Insurance & fintech experience
Our team has worked across insurtech and financial products, giving us the context needed to design experiences that balance usability, clarity, and regulation requirements.
Completed projects
100+
Awards collected
30+
Seamless UX & accessibility
Accessibility and clarity are built into every decision, making your app easier to use for all policyholders, regardless of knowledge level or device.

A design studio trusted by global insurtech brands

We’re recognized for creating intuitive, high-quality digital experiences. From startups to established insurers, companies trust us to design products that are both functional and delightful to use.
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FAQ

Can you support startups in the insurtech or insurance industry?
How do you design a health or life insurance app that handles sensitive information securely?
Do you design apps for both iOS and Android?
How do you ensure the design builds trust with policyholders?
How do you simplify complex processes for insurance users?
What’s included in your insurance mobile app design process?
Can you redesign an existing insurance website or insurance product into a mobile app?

More design services

Awards and recognition

Award
Project
Year
Awwwards
Award

Honorable Mention

Project

Artificial Societies

Year

2025

CSS Design Award
Award

Special Kudos

Project

Artificial Societies

Year

2025

CSS Winner
Award

Star

Project

Artificial Societies

Year

2025

Awwwards
Award

Honorable Mention

Project

Grassfeld

Year

2025

CSS Winner
Award

Star

Project

Grassfeld

Year

2025

CSS Nectar
Award

Website of the day

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Grassfeld

Year

2025

CSS Design Award
Award

Special Kudos

Project

Website Redesign

Year

2024

iF Award
Award

UI; Digital media interfaces

Project

iBilly

Year

2024

The Webby Nominee
Award

Best visual design — aesthetics

Project

iBilly

Year

2024

The Webby Nominee
Award

Productivity collaboration software

Project

iBilly

Year

2024

The Webby Honoree
Award

Best visual design — function apps & software

Project

iBilly

Year

2024

The Lovie Award
Award

Financial Services & Banking

Project

iBilly

Year

2023

The Lovie Award
Award

Best User Experience

Project

iBilly

Year

2023

Awwwards
Award

Honors in recognition

Project

Verida

Year

2023

w3
Award

Honors

Project

Verida

Year

2023

Red Dot Awards
Award

Mobile User Interface

Project

Verida

Year

2022

w3
Award

Best Product Redesign

Project

Doctori

Year

2022

w3
Award

Best Product Design

Project

Count'd

Year

2022

Red Dot Awards
Award

Interface Design

Project

Count'd

Year

2021

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2021

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2021

Red Dot Awards
Award

Corporate Design Relaunch

Project

Excited website redesign

Year

2020

Red Dot Awards
Award

Brand Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Special Kudos

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Ul Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best UX Design

Project

Excited website redesign

Year

2020

CSS Design Award
Award

Best Innovation

Project

Excited website redesign

Year

2020

Awwwards
Award

Honors in recognition

Project

Excited website redesign

Year

2019